case studies sawyer crescent

Case Study

Services Offered

Content Strategy
Video Production
Influencer Outreach, Coordination & Promotion
Influencer Reviews & Reporting
Event Landing Page
Sales Activations
Paid Social (Twitter & Instagram)
Event Production
Content Creation & Execution
Digital Media Amplification

The Client/Estee Lauder Companies

Worked with BRStudio in executing various projects for Estee Lauder including campaigns and activations in real life and digitally in four EMEA regions.

The ‘Estee Lauder Advanced Night Repair’ campaigns garnered actionable insights and impactful results for the brand.

The Results

9MM

80 +

83.8%

total social impressions

quality pieces of influencer driven content

Increased positive brand sentiment

Client Case Study

A LUXURY GIFTING COMPANY

PROJECT SCOPE - A SIX MONTH CONVERSION FOCUSED MARKETING STRATEGY TO INCLUDE INFLUENCER MARKETING, CONTENT MARKETING, SOCIAL MEDIA MANAGEMENT & SOCIAL MEDIA ADVERTISING.

'The team worked with us in refreshing our brand presence digitally for 6 months. The results were remarkable! They redesigned our social media pages to reflect our pr-planned target audience. There was an emphasis on using data to drive traction and this reconciliation was timely. The team was also always available and collaboration was smooth. We were worried an outsourced system would lose the way we engaged with customers, but the IO team was able to learn and adopt our approach so everything was seamless. Ultimately the goal was to see numbers rise signficantly and gladly they did!

O. B - Founder

CHALLENGE

GROWING REVENUE 50% IN 180 DAYS

With 4 locations across the country, the brand is a popular luxury gifting + lifestyle in-store shopping experience . With their newest location not doing as well as expected, they engaged us to revamp their social media presence, grow their audience and create high visibility campaigns that also convert.

INSIGHTS

CUSTOMER SERVICE IS A KEY FACTOR IN THEIR MARKET

What wediscovered through our research was that, contrary to common belief, not only was the brand's target audience super tech-savvy, they welcomed the convenience of shopping via social media & the high level personal connections and customer service. At the same time, our approach to building campaigns would need to be tailored to precisely align with the the brand, and mesh seamlessly with their existing operations

RESULTS

EXCEEDING REVENUE EXPECTATIONS BY OVER 100% IN 90 DAYS

In its first three months, our new strategy brought the client over 36,000 separate transactions totaling over 77,000 products, with an average order being $3,005.

PROJECT RESULTS

48%+

Increased positive brand sentiment

98%

Increase in engagement

447%+

Increase in SALES OVERALL

3MM+

Over 3MM impressions to date

77%+

Increase in FOLLOWERS

127%+

Customer increase

Client Case Study

CLINIQUE - EVEN BETTER

PROJECT SCOPE - ACTIVATION FOCUSED MARKETING STRATEGY TO INCLUDE EVENTING, INFLUENCER SEEDING, CONTENT MARKETING, SOCIAL MEDIA MANAGEMENT & SOCIAL MEDIA ADVERTISING.

From the Clinique Connects Lockdown IG Live Series (2020) to the Clinique Even Better Foundation #Skinnovation event , Clinique #EvenBetterDay Activations and Clinique 3 Step Class (2019) our campaigns garnered actionable insights and impactful results for the brand.

RESULTS

INCREADES REVENUE , SHARE OF VOICE & BRAND RECOGNITION

Increased Share of Voice - 2000%

The Client/Symbols of Authority

Case Study

Services Offered

Content Strategy
Video Production
Photoshoot Production
Influencer Outreach, Coordination & Promotion
Model Booking
Website Creation
Social Media Copy
Paid Social (Twitter & Instagram)
Post Production for Social Media Specific Creation & Execution

Worked with the Toronto-based contemporary luxury fashion jewelry brand in executing a collection launch and brand campaign, including paid social advertising, model booking and hiring the crew for both still photography and motion video. Oversaw production of social media assets for speciifc formats including Instagram, Youtube and TikTok.

The Results

900K

5,000+

450K

total social impressions

TOTAL FOLLOWERS GARNERED ACROSS THREE LAUNCHES

TOTAL IMPRESSIONS GARNERED ACROSS THREE LAUNCHES

Virtual Event

Case Study

The Client/Black Girl Profit

Services Offered

Content & Social Strategy
Influencer Outreach, Coordination & Promotion
Speaker Outreach
Event Landing Page
Crisis Management
Paid Social (Twitter & Instagram)
Digital Event Production
Sponsorship

We teamed up with digital inclusion brand Black Girl Profit to create an event celebrating black women in skincare in Canada & the United States. The event featured 3 panels, 2 keynotes, 12 speakers and a social media pitch competition spotlighting the stories of five fearless entrepreneurs.

Influencers, Judges & Speaker

Partners